Speaker Profiles

Jeff Berry

Jeff Berry

Senior Director, Research and Development


Jeff Berry
Senior Director, Research and Development, LoyaltyOne
As Senior Director of Research and Development at LoyaltyOne, Jeff manages research initiatives in North America and internationally. With more than 15 years of experience in loyalty marketing, analytics and customer engagement, Jeff manages and directs the development of LoyaltyOne’s thought leadership content including research and best practices for global loyalty marketers. Jeff’s background in client management, business development and consulting in both the B2B and B2C spaces make him an expert who has experience in the theory and practice of loyalty marketing.
Jeff originally joined LoyaltyOne in 1999 and held a number of positions managing relationships for the AIR MILES Reward Program with clients such as American Express, Bank of Montreal and Rexall. In 2006, Jeff assumed the role of head of Loyalty and Database Marketing at Fairmont Hotels, where he helped institute the structure and discipline of a customer management strategy and leveraged data and analytics to drive customer engagement and profitability. He also spent three years successfully developing a small research and consulting operation focused on helping Fortune 500 companies market and sell to small businesses. The business was sold in 2008 to the Corporate Executive Board, and Jeff became the GM and SVP of the Canadian operation. In 2010, Jeff rejoined LoyaltyOne and focused on cultivating business relationships in the U.S. marketplace until he assumed his current position in 2012.
An engaging presenter who is a frequent speaker at loyalty conferences, Jeff has also been featured in such media outlets as CNBC, National Post, Direct Marketing News, Target Marketing and Strategy Magazine and writes a blog for the Canadian Marketing Association.

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