Speaker Profiles

Joe Lawrence

Joe Lawrence

President & Chief Executive Officer

Porsche Cars Canada, Ltd.

Joe Lawrence, President & CEO of Porsche Cars Canada, Ltd., has over 20 years of automotive experience. Mr. Lawrence began his career selling cars retail before joining Nissan Motor Corporation and, later, BMW of North of America. At BMW, he worked in various marketing and product planning roles, including a three-year assignment at the Munich headquarters. Following a field sales role in the US, Joe moved to Canada in 2005 to serve as BMW Canada’s Director of Marketing and, later, Director of Sales. After a 15-year career with BMW, he moved to his current role leading Porsche’s wholly owned Canadian subsidiary. Under his leadership, Porsche Cars Canada, Ltd. has dramatically increased its sales to become Canada’s fastest growing import automotive manufacturer in 2012.

Mr. Lawrence holds a BA in Economics from Southern Methodist University and an MBA from Emory University. He is the immediate past Chairman of the Association of International Automobile Manufacturers of Canada and guided the Association’s rebranding as the Global Automakers of Canada. Joe enjoys sharing his knowledge and experience, and has spoken at numerous university events in recent years, including at the University of Utah, the Ivey School of Business, the Schulich School of Business, and the Automotive Business School of Canada.

Our Sponsors