February 2020

Trust in the Future: Building the bridge for a country divided

11:30am-1:30pm | Omni King Edward Hotel - 37 King St E, Toronto

The global trust crisis is deepening. Faced with breakneck technological advances and political turbulence, people around the world are questioning whether society’s long-standing institutions can effectively lead us into the future. Without trust, it becomes difficult to collaborate and take collective action to solve large, pressing problems. Without trust, shared prosperity becomes impossible, widening divides.

On February 19, Edelman will present the global and Canadian findings of the 20th annual Edelman Trust Barometer. This global study is the world’s most robust exploration of trust in business, government, NGOs and media, gathering perspectives from more than 34,000 respondents across 28 markets. Join us as we explore this year’s results, as well as key themes and macro-trends driven by the events of the last two decades

An interactive panel discussion will follow.

- Lunch will be served -

Member price:
Individual seat: $89 +HST
Table (seats 10): $800 +HST
**If you are a client of Edelman, please contact Julia Metelitsa - julia@economicclub.ca to purchase your ticket or table**

Regular price:
Individual seat: $110 +HST
Table (seats 10): $990 +HST

- For information about accessibility, please email julia@economicclub.ca
- Dietary restriction notes and meal requests must be submitted to julia@economicclub.ca 72 hrs in advance.
- Refunds/credits: We require three business days notice in advance of the event date for ticket cancellations.

*The views expressed on the Economic Club platform are not that of the Economic Club or its affiliates but of the speakers alone and the organizations they represent*

Trust in the Future: Building the bridge for a country divided

Edward Sims

President and Chief Executive Officer, WestJet

Edward Sims

Throughout his aviation career, Ed Sims, has demonstrated that an emphasis on peoples’ development and transparent communication are the stepping stones to success. As President and CEO, responsible for both the strategic direction of the company and the day-to-day operations, Ed leads WestJet’s more than 14,000 WestJetters with this emphasis and the professional values of accountability, resilience, authenticity, aspiration and humility.

His confidence in the strength of these guiding principles rests in his track record.
Ed joined WestJet in 2017 as Executive Vice-President, Commercial and became President and CEO in 2018. He led WestJet from its first quarterly loss in 52-consecutive quarters, and his first as CEO, to a position of sustained and significant profitability.

Under his leadership, WestJet made significant strides in its evolution from a point-to-point, low-cost carrier to a global network airline, with the arrival of the first 787 Dreamliners and the introduction of business cabin and premium service. WestJet has continued to be recognized as Canada’s Favourite Airline (TripAdvisor 2017/2018/2019) and as a national standout in safety and operational efficiency being named one of North America’s top-10 most on-time airlines for 2019 (Cirium).
In 2019, Ed led the organization through the largest private equity deal in aviation history with the purchase of WestJet by Onex.

Ed started in the United Kingdom travel industry and has enjoyed a varied career spanning more than 30 years in tourism and aviation across the European, Australasian and North American markets. Prior to WestJet, Ed held senior commercial and operational leadership positions within the Tui, Thomas Cook and Virgin Groups and served for ten years at Air New Zealand where he led the international wide-body business. His role prior to Westjet was marked by six years of service as CEO of Airways, New Zealand’s air navigation service provider.
Follow Ed Sims on LinkedIn for his thoughts WestJet, aviation, leadership and more.

Elamin Abdelmahmoud

News Curation Editor, BuzzFeed News

Elamin Abdelmahmoud

Elamin Abdelmahmoud is a news curation editor with BuzzFeed News. He appears as a regular columnist on CBC Radio's Q, and writes about politics and pop culture. His work has appeared in Maclean's, The Globe and Mail, and Chatelaine. You can tweet him at @elamin88.

Lisa Kimmel

Chair & CEO, Edelman Canada
Keynote and Panelist

Lisa Kimmel

Lisa oversees Edelman’s Canadian and Latin American operations, and sits on Edelman’s Global Operations Committee. In her role, she provides senior counsel to clients, and is responsible for the regions’ growth strategies. In Canada, she has led the region’s strategic evolution to a best-in-class communications firm – the biggest evolution in the firm’s history. Edelman Canada has been awarded a Cannes Lions for its “In the Head of a Hacker” campaign on behalf of HP, and Strategy Magazine’s 2017 PR Agency of the Year.

Lisa’s fresh, collaborative and authentic approach has not only resulted in award-winning programs for clients but has fostered a corporate culture based on innovation, teamwork and integrity. Edelman Canada has been recognized as one of the Great Place to Work® Best Workplaces in Canada and Best Workplaces for Women for eight consecutive years.

Passionate about advancing women in business, Lisa is chair of the firm’s Global Women’s Equality Network (GWEN), which is committed to fostering an environment where women of all backgrounds can enjoy equal opportunities. She is committed to supporting future leaders and championing women’s causes. She is a sought-after speaker and commentator at events and in the media. In recognition of her efforts, Lisa is a recipient of both the Financial Times and HERoes Champions of Women in Business Top 100 Female Executives, and a 2019 YWCA Toronto Women of Distinction award for Corporate Leadership. She has also been inducted into the Women’s Executive Network (WXN) Top 100 Most Powerful Women in Canada Hall of Fame.

Lisa is actively involved with several mentorship programs through the Women’s Executive Network, American Marketing Association and Women in Communications and Technology Protégé Program. She is Vice Chair of the Ted Rogers School of Management (TRSM) Dean’s Council at Ryerson University, and sits on the Boards of Directors of CivicAction and the Harbourfront Centre in Toronto. Lisa also sits on the Global Advisory Board for G(irls)20, and is a member of the United Nations Women’s Empower Advisory Group.

Marcia Moffat

Managing Director, Country Head of Canada, BlackRock

Marcia Moffat

Marcia Moffat, Managing Director, is Country Head of Canada for BlackRock, a global investment management and technology solutions firm that manages approximately US$7 trillion in assets on behalf of investors worldwide.

Through its institutional client and iShares businesses, and growing technology and advisory services, BlackRock Canada helps a wide range of investors build better financial futures. The BlackRock Canada team is focused on sharing the very best of our firm’s global capabilities and local expertise with our Canadian clients.

As Country Head, Marcia is responsible for the leadership and strategic direction of BlackRock's Canadian operations. Marcia is also a member of BlackRock's Global Operating Committee, Global Human Capital Committee and Americas Executive Committee.

Beyond the firm, Marcia is actively involved with several industry and not-for-profit organizations. She chairs the Canadian Coalition for Good Governance, sits on the board of the Ontario Brain Institute and the C.D. Howe Institute, is a member of the Business Council of Canada, and dedicates time to a number of philanthropic organizations.

Marcia has spent most of her career in financial services, including several years at the Royal Bank of Canada where she held progressively senior roles in Investment Banking, Investor Relations and Retail Banking. Earlier in her career, she worked as a corporate finance lawyer in the New York and Paris offices of Shearman & Sterling.

She holds an MBA and a Law degree from the University of Toronto, and a Bachelor of Science (biology) degree from McGill.

Scott Evans

General Manager, Edelman Toronto
Panel Moderator

Scott Evans

Scott Evans is responsible for the strategic direction, growth and management of Edelman Toronto, the largest of the agency’s five Canadian offices.

Scott has more than twenty years of communications experience in the agency setting and has worked across a wide range of clients in the private, public and not-for-profit sectors. Prior to his role as General Manager, Scott was Co-Deputy General Manager of Edelman Toronto and National Sector Leader, Health.

Since becoming General Manager four years ago, Scott has played a pivotal role in Edelman Toronto’s transition towards a communications marketing firm, integrating new specialties that elevate the overall capability and quality of strategic thinking and creative product. He leads Edelman Canada’s Employee Experience team, has been instrumental in driving the Toronto office’s employee engagement efforts, and sits on Edelman’s global Citizenship Advisory Committee.

Edelman Canada was an award winner of strategy’s PR Agency of the Year in 2017 and 2018 and has been recognized as a Great Place to Work®, as well as a Great Place to Work® for Women, for the last eight years.

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