Economic Club of Canada

Bryan Pearson

President LoyaltyOne, Inc.

As President of LoyaltyOne (formerly Alliance Data Loyalty Services), Bryan Pearson is responsible for leading the organization’s six loyalty enterprises including: the AIR MILES® Reward Program, North America’s premier coalition loyalty program; COLLOQUY®, a global loyalty marketing publisher; Direct Antidote, a full-service direct marketing agency specializing in data-driven campaigns designed to deliver measurable results that inspire customer loyalty and return on investment; Precima, a leader in the development and execution of Enterprise Customer Management solutions that translate retail customer data into enhanced customer experiences leading to increased retail sales and profits and LoyaltyOne Consulting, a global consulting practice.

Recognized for his insight in the areas of measured marketing through the use of database techniques and coalition marketing, Bryan is a frequent international speaker and commentator on enterprise loyalty, retail marketing and customer relationship management.  He’s been widely quoted in publications including the Globe and Mail, National Post, DIRECT, and Direct Marketing News and serves as a member of the Alliance Data Executive Committee and the COLLOQUY Editorial Board and faculty.

Bryan joined Alliance Data (formerly The Loyalty Group) in 1992 and was appointed president of the AIR MILES Reward Program in 1999.  He previously served as Vice President of Sponsor Management and later added responsibilities for all AIR MILES marketing activities. Bryan began his career at the Quaker Oats Company of Canada in brand marketing before moving to the high tech/software sector with Alias Research Inc.
Bryan supports a number of community and charitable groups including Toronto French School, Kids Help Phone and is a Board Member of the Special Olympics Canada Foundation. He is also an active participant in the Queen’s University Venture Management Program.  Bryan has a BScH and an MBA from Queen's University.
About LoyaltyOne, Inc.
LoyaltyOne is a global leader in the development and management of loyalty marketing strategies that profitably change customer behavior. Through a team of businesses, each specializing in a distinct loyalty discipline, LoyaltyOne designs, delivers and manages a complete suite of loyalty marketing capabilities. The companies include: LoyaltyOne Consulting, a group of practitioners with more than 25 years of experience designing and implementing customer strategies for Fortune 1000 clients; The AIR MILES® Reward Program, North America’s premier coalition loyalty program; COLLOQUY® and colloquy.com, global provider of loyalty marketing publishing, education and research since 1990; Direct Antidote, a loyalty agency specializing in data-driven creative campaigns designed to deliver measurable results that inspire customer loyalty and return on investment; and Precima, an advanced analytics firm that translates retail customer data into critical insights to better align marketing, merchandising and operations with shopper needs.  LoyaltyOne is an Alliance Data company (NYSE:ADS).  More information is available at www.loyalty.com

Upcoming Events

• There are currently no upcoming events